
Kit Lam
Senior Designer
SingaporeGrounded in human-centered design, Kit brings strategic thinking to life through visual communications that are both impactful and deeply resonant. With over a decade of experience, her visual communications work has been recognised with multiple design awards for excellence in visualising stories, making complex narratives both accessible and compelling.
At ThinkPlace, she blends strategic thinking with design execution — co-developing communication strategies and translating research insights into tangible output that drive clarity, alignment, and action. Her strength lies in bridging strategy with creativity, turning strategies into compelling artefacts that impacts. Whether she’s designing communication touchpoints for seamless and inclusive customer experiences, streamlining onboarding journeys, or aligning diverse stakeholders around a shared story, Kit ensures every deliverable is thoughtful, purposeful, and grounded in human insight.
Her foundation in visual communication design was shaped through years of telling stories across editorial, publications, branding, and motion graphics. At Philips Experience Design, she deepened this foundation through co-creation and research-led approaches to develop communication strategies and content that support innovation and transformation in healthcare. Today, her work continues to put people at the centre—collaborating with communities, professionals, and public sector teams to co-design services, experiences, and narratives that are empathetic, inclusive, and purpose-driven.